Elena Marchetti
Senior Product Manager — Growth & Analytics
Product manager with 10+ years across analytics platforms and B2B SaaS growth. I turn ambiguous funnel problems into instrumented, testable hypotheses — and I am honest about what the data cannot tell us. Deep hands-on analytics stack experience (Mixpanel, Amplitude, Looker, SQL) paired with pragmatic roadmap ownership. Looking for a senior IC product role where experimentation rigour actually matters.
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Experience
The candidate keeps private notes on these roles that inform the Honest Fit Assessment below. They are never shown here and never given to the chat.
Senior Product Manager, Growth
Lumenly
- Own the activation and monetisation funnel end-to-end; grew trial-to-paid conversion from 11% to 17% over 18 months through 40+ controlled experiments.
- Rebuilt the event taxonomy across Mixpanel and Amplitude after a botched migration left 14 months of funnel data untrustworthy; documented every breaking change.
- Partnered with platform engineers running Kafka and Terraform to ship server-side event delivery, cutting client-side event loss from 9% to under 1%.
- Killed two of my own roadmap bets after experiment results came back flat — wrote the post-mortems and re-allocated the quarter.
Product Manager, Analytics Platform
Datawise
- Owned the dashboarding and self-serve reporting surface used by 3,000+ analyst seats; shipped the LookML-backed semantic layer integration with Looker.
- Ran the SQL query-builder redesign: usability testing with 40 analysts, then a staged rollout that lifted weekly query authorship 24%.
- Wrote the experimentation guardrails policy (minimum detectable effect, stopping rules) adopted company-wide after two false-positive launches.
- Worked with data engineering on the Snowflake migration; owned customer comms for 6 breaking changes.
Career Break — Family care + relocation (Milan → Sydney)
Unknown Company
- Twelve-month break to care for a family member and relocate from Milan to Sydney. Kept current via part-time analytics consulting for two former colleagues' startups.
Product Analyst → Associate Product Manager
ShopSphere
- Promoted from analyst to APM after building the Heap-based checkout-funnel instrumentation that surfaced a 6-figure drop-off bug.
- Ran A/B tests on search ranking and PDP layout in Optimizely; 9 of 31 tests shipped — I documented why the other 22 lost.
- Built the weekly trading dashboard in Looker consumed by the exec team every Monday for three years.
Data Analyst
Metricly
- Client-facing SQL analysis and reporting across 12 retail accounts; automated the monthly reporting pack, saving ~3 analyst-days per month.
Skills & Self-Assessment
Honest self-assessment — including acknowledged gaps.
Strong
Mixpanel / Amplitude / Heap
Looker (dashboards + LookML)
SQL
A/B testing & experimentation (Optimizely / Statsig)
Roadmapping & stakeholder management
Moderate
Jira
Python (pandas, notebooks)
Figma
Gaps & Growth Areas
Kubernetes
2019–2020 career break for family care and an international relocation (Milan → Sydney). To stay current, I kept up with product/growth reading, took a couple of online courses on experimentation design, and did light freelance analytics consulting for a friend's startup.
There's a full 12-month gap in my resume with no employer, which some recruiters read as a red flag by default even though it was a deliberate, planned break.
Honest Fit Assessment
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